The Staycations boom has seen record-breaking success for holiday rental properties that let their customers book online. 2011 proved to be a record-breaking year for SuperControl's booking and management system, with over £130 million self-catering holiday bookings clocked up by clients. And it looks as if 2012 is going to be another bumper year. See SuperControl’s live bookings tracker which shows sales since the turn of the year. It’s at the bottom of their home page: www.supercontrol.co.uk.
Launched four years ago, SuperControl offers a range of three unique software products tailored to meeting the needs of all levels of holiday property businesses. From a standing start the company now manages 12,000 properties on behalf of over 500 clients in no less than 32 countries.
The company's client list ranges from high profile estates with multiple holiday properties such as Portmeirion, Chatsworth and Sandringham in the UK, to independently owned country cottages and city-break apartments in niche destinations in Europe and further afield.
SuperControl director, Melinda Kennedy, who founded the company and developed the groundbreaking software with her husband Robert, said: "We have always believed our products have the potential to bring major benefits to the holiday rentals sector, but exceeding the £130 million bookings mark in one year has outdone even our expectations. It's terrific news for the company, our team, our clients and everyone who has shared our vision and helped us to reach such an impressive milestone in our ongoing development. Roll on 2012!"
SuperControl software was originally conceived and designed to handle bookings for Melinda and Robert's self-catering accommodation at their home in Orroland, near Kirkcudbright in South West Scotland. It didn't take long for them to see how much other businesses could gain from the system and their insider experience of tourism.
"In today's time-challenged world, more and more potential guests are using the Internet to book holidays or short breaks," explained Melinda. "In return they want instant feedback about the availability and cost of self-catering properties. If they like what they see, they want to book there and then, easily and securely. With SuperControl powering online bookings everybody wins. Our clients are able to maximise business opportunities, instantly market availability and special offers and clinch bookings day and night, 24/7, while their guests have a hassle-free experience."
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@ST_Travel @Spahaha - what's the most popular extra owners can put into a s/c let for guests? wi-fi? games consoles for the kids? #ststays
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@ST_Travel My favourite remote getaway on a South Devon beach - fully booked for 2012 though :-( http://t.co/NKCYl2h5 #ststay
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@ST_Travel For modern chintz free, how about this overlooking Fistral Beach, Newquay, views to Watergate Bay - http://t.co/8WY4Ukgr #ststay
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@sawdays @ST_Travel @canopyandstars Love the converted fire truck - do you still need a fire risk assessment carried out? #ststay
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@ST_Travel Great design orientated properties on the blog Emily Escaped http://t.co/f9dTpR15 #ststay