Travel Supermarket have produced an interesting infographic on holidaymakers behaviour and thinking before, during and after a holiday. There are some interesting insights into the thinking at each stage, summarised as:
- 34% of ‘holiday-happiness’ occurs before departure, with activities such as researching and booking a holiday and pre-holiday shopping.
- A further 1/3 of happiness occurs upon arrival.
- 70% begin to feel ‘return anxiety’ on day 5 of a week’s holiday.
- 74% of holidaymakers begin to plan their next break when arriving home.
