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The benefits of a quality fit-out

When the Quality in Tourism assessors are assessing quality they take into account the following:
  • Ø Intrinsic quality - the inherent value of an item
  • Ø Condition - the maintenance and appearance of an item. Is it fit for purpose?
  • Ø Physical and Personal comfort - does the quality or lack of an item detract in any way from the comfort of the guest?
  • Ø Attention to detail - the evident care taken to ensure that the guest experience is special, and of the same high standards for all.
  • Ø Guest choice and ease of use - the guest experience is enhanced through choice - be it as simple as the choice of room temperature. This is further improved by how usable the guest finds the property and its contents.
  • Ø Presentation - the way the property and its contents are presented for guests arrival.

The Star Rating Quality Indicators are as follows:


1 Star

Factors which indicate the minimum level of quality equivalent to One Star. Items may be described as acceptable.  Generally, everything must be safe and clean, and older items, or those lacking in intrinsic quality, must work and be fit for their purpose. There should be no outstanding need for immediate repair and maintenance.

This level will be presented to the consumer as a fair and satisfactory standard.

2 Star

Factors which indicate a quality level commensurate with Two Star. Items may be described as Quite Good to Good.  Generally described as quite good, these items may be of simple quality and the range may be limited. However, they should be in good working order and there will be a high standard of cleanliness.

This level will be presented to the consumer as a Good overall standard of quality.

3 Star

Factors which indicate a quality level commensurate with Three Star. Items may be described as Good to Very Good.  Generally described as ‘good'. Not necessarily expensive, but they must be of good, sound quality and show some care

has been taken. There must be a good standard of maintenance and decoration.

This level will be presented to the consumer as a Very Good standard.

4 Star

Factors which indicate a quality level commensurate with Four Star. Items may be described as Very Good to Excellent.  Generally described as ‘very good'. May be brand new, but not of the highest intrinsic quality or originally of high intrinsic quality, but not now necessarily in the best condition.

This level will be presented to the consumer as an Excellent standard.

5 Star

Factors which indicate a quality level commensurate with Five Star. Items may be described as Excellent to Exceptional.  Generally described as ‘excellent'. Providing high standards in the overall fabric of the building both internally and externally; together with excellent standards of management efficiency and guest services.

This level will be presented to the consumer as Exceptional or World Class standard.


If you have any specific questions about the quality process then please do telephone 0845 300 6996 or e-mail qualityintourism@gslglobal.com