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The Use of the VisitBritain Rose Marque

Use of all star ratings should always be accompanied by the VisitBritain Quality Rose Marque.

Any listing in a VisitBritain publication or web site and within the Tourist Information Centre network is conditional on continued participation in the quality assessment standards.


Continued use or display of inaccurate, misleading or out of date signage by a participant in the VisitBritain scheme may result in VisitBritain withdrawing the establishment from participation in the standards.


Where an establishment, for whatever reasons, ceases to participate in the VisitBritain quality assessment standards, all relevant display signs and print material must be removed.


Failure to observe these conditions may result in the establishment becoming ineligible to display or use the VisitBritain endorsement in any form whatsoever and the local Trading Standards Officer will be informed.


If you have any specific queries in relation to the use of the VisitBritain Rose Marque then please call the Quality in Tourism helpline on 0845 300 6996 or e-mail qualityintourism@gslglobal.com.